Monthly Archives: October 2021

Why are K-Pop Aesthetics & Bands so Popular?

All of us remember that famous song from Korea called Gangnam style for its uniqueness dance, and fashion vibe. South Korean rapper Psy turned Gangnam Style into one of the decade’s biggest musical hits with his slicked-back hair, powder blue suit, and goofy horse dance. For more you can click here

Gangnam Style has become a cultural phenomenon, with well over 800 million views on YouTube, but K-Pop has been around longer than Psy, and its influence has aided in elevating South Korea in the consciousness of Asia and the world, with effects that extend far beyond the entertainment industry.

Culture is contributing to the country’s “soft power” and influence. It’s a success story that could provide important clues about China as it attempts to use culture to bolster its gentle power, as well as a flashback to the days when Hong Kong pop stars seemed destined to be world famous.Psy has topped the charts in the United Kingdom and was greeted in New York by his fellow countryman, UN Secretary-General Ban Ki-moon, who admitted with a grin that he was no longer the world’s most famous Korean. Korean films are becoming increasingly popular among the general public – Park Chan-hit Wook’s  “Huh Jun,” a Korean epic historical drama, is one of the most popular shows in Iraq; Oldboy will be remade in the United States in the coming years, and television shows are gaining fans in unexpected places around the world. According to Peter Kim Eyungpyo of the Seoul Metropolitan Government’s marketing department, it is one of the most-watched shows in Iraq. Korean dramas, he claims, are becoming increasingly popular in the Middle East.

However, the Korean Wave, or Hallyu as it is known in Korea, has arguably had the greatest impact in Asia.

One of the most popular entertainment channels in Cambodia’s capital, Phnom Penh, is a television station that only broadcasts the most recent Korean music.

Korean celebrities such as Rain sell cosmetic products, while companies such as Samsung have been selling their wares to Cambodians for years, including phones marketed with K-pop stars.

Despite mounting political pressure, broadcasters admitted it was difficult to prohibit Korean content, which is now ubiquitous. There is an even more straightforward way to quantify Korean culture’s soft power benefits – it brings in cold, hard cash. According to the International Federation of the Phonographic Industry, South Korea’s music industry earned only US$120.5 million in 2007, a decrease from the previous year as a previous Korean cultural wave declined from its 2005 peak. However, as K-popularity pops grew, so did profits. Last year’s revenue was US$199.5 million, a 65.6% increase over 2007. China, including Hong Kong’s Canto-pop industry, and Japan, which dominated the Asian music industry in the 1980s and 1990s, have largely outperformed the country. Last year, the mainland received only half of South Korea’s music revenue. The Korean government as a whole has been actively funding and supporting its creative industries, with culture being listed as a pillar. Due to this the Korean or K-Pop Aesthetics and bands have been growing greatly worldwide.

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